Camilla Tominey, Royal Editor, Sunday Express. Emily Baxendale is both the young Creative Director and Designer behind the fresh faced company Emily - London.  Emily - London is a boutique millinery business, offering exclusive hats and hair accessories for individual clients and retailers. Collections are either ready-to-wear or private order and each offer an array of bespoke styles; from classic to cocktail hats, hair accessories and bridal wear. Emily studied millinery at the London College of Fashion and served her apprenticeship with the Royal milliner. There, Emily's passion for her trade was nurtured and sealed. She was highly privileged to work on hats for members of the Royal family including Princess Alexandra and Her Majesty the Queen. With the decision to focus on her own label in 2008, Emily - London was launched.  The label has already attracted a loyal clientele and is becoming increasingly popular with celebrities, stylists and the Press. Today, Emily designs two beautiful and inspiring ready-to-wear seasonal collections. Mixing functionality and femininity, each of her creations demonstrates couture craftsmanship, attention to detail and a perfectly tailored finish.  Emily-London designs are spirited, original, yet above all, elegant and wearable. Distribution: Emily - London ready-to-wear collections are sold worldwide through our on-line boutique and as concessions in unique London-based boutiques. Emily - London provides exclusive cocktail collections for Fenwick, Bond Street, and resort collections for Jaeger and Acquascutum. A private design consultation in the London-based showroom with the designer Emily Baxendale offers the client a dedicated and entirely bespoke service of exclusivity. "Emily Baxendale's mesmeric millinery has become a must-have for Ascot with the likes of Sadie Frost already hooked." Join our mailing list